The student news site of Diablo Valley College.

The Inquirer

The student news site of Diablo Valley College.

The Inquirer

The student news site of Diablo Valley College.

The Inquirer

Naming rights kill historical significance

Gerardo Recinos (The Inquirer)

What happened to the stadiums named after our heroes?

Or named after the people who made historically significant contributions to society?

Do you think U.S. veterans would attend Chicago Bears games if the field that was called Samsung-Soldier Field, as proposed in Chicago every so often?

Could you watch the Boston Red Sox if they played anywhere other than Fenway Park?

The oldest park in American professional sports. The ballpark where hall of famers played. The name is iconic. The Yankees play out of Yankee Stadium, whether it be the house that Ruth built, or the house Jeter did.

Corporations seeking advertising opportunities purchase the rights to name a team’s stadium, as recently did with the Oakland Coliseum. Great idea right?

Then I bet you don’t remember that the Houston Astros used to play at Enron Field. That went well for all involved.

The greed has even infected the world of college sports. The University of Louisville basketball team plays out of, and I kid you not, the KFC Yum! Center. As if corporate greed hadn’t penetrated every sacred sanctum. Next thing you know, you’ll be going to St. Andrew’s, considered the home of golf, and it’ll be sponsored by McDonald’s, with cup holders in the pews and golden arches on the back of the missals.

These companies who purchase naming rights take away the names of some of our heroes. Connie Mack Stadium gave way to Citizens Bank Park. The Redskins play at FedEx Field instead of RFK Stadium.

First, owners should forfeit naming rights to the fans if there have been multiple name changes within a 10-year span.

Second, any company proposing a name change must prepare a statement to present to a cross-section of the team’s fans.

Third, propositions will be voided if they are made by a CEO younger than the stadium in question.

Last, and certainly not least, anyone in the Hall of Fame has priority in naming rights.

These rules should create peace when people who are attempting to cripple the memories and historical significance of some of sport’s most hallowed grounds.

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Naming rights kill historical significance